Like their music or not, Trent Reznor and Nine Inch Nails have been innovators and leaders in the music industry for over twenty years now. Over the past year Reznor has taken cues from Radiohead’s In Rainbows release and dropped several albums with no warning, making millions in the process and redefining the revenue model for established bands.
Not surprisingly, he and his team have also taken a proactive approach in developing one of the most engaging, community-based applications for the iPhone. In this demo Reznor, NIN art director Rob Sheridan (see: insane light show for their live concerts), and Digg’s Kevin Rose introduce the new app along with a slew of interactive features.
I love the push/pull effect that an iPhone app can leverage with an existing site, especially in the context of band and/or live music. The last few minutes of this demo are the most intriguing and innovative. Bridging the gap between those at a concert and those who are at home on their computers can be pretty powerful for bands and genres of music with a very devoted fanbase.
From the perspective of a designer and developer, much of this content can be pulled into the iPhone and pushed to the website with minimal ease utilizing XML feeds and developing light, compact web services that bridge the two. From the perspective of a business owner, there is a lot of untapped potential to develop more useful, interactive and ultimately fulfilling communities for both established and growing artists.